On May 17, AdvoCare International announced a revision of its business model from multi-level marketing to a direct-to-consumer and single-level marketing compensation plan. AdvoCare has been in confidential talks with the Federal Trade Commission (FTC) about the AdvoCare business model and how AdvoCare compensates its Distributors. Based on more recent discussions, it became clear that this change is the only viable option. The planned change will impact Distributors who have participated in the multi-level aspect of the business, but it will not affect Distributors who sell directly to customers. Those who currently sell only to customers will not be impacted and there will be no impact on Preferred Customers or retail customers’ ability to purchase products.
The new single-level distribution model will take effect July 17, 2019, and will begin paying compensation based solely on sales to customers. The Retail and Preferred Customer programs will remain intact with discounts ranging from 20 – 40 percent.
AdvoCare remains committed to providing high-quality products to people looking to live healthier lives. Our customers, Distributors, and the AdvoCare product endorsers, know the AdvoCare products make a difference in their health, wellness and performance. AdvoCare is proud of the products we bring to market and the supplemental income opportunity offered to our Distributors when they sell AdvoCare products to their customers.
Official Press Statement: AdvoCare to Revise Business Model
General FAQs
Changes to Distributor Agreement, Policies and Procedures
Changes to Preferred Customers Terms & Conditions
Distributor Agreement - U.S.
This attachment is a final version of the new Distributor Agreement, effective July 17, 2019.
Preferred Customer Terms & Conditions - U.S.
This attachment is a final version of the new Preferred Customer Terms & Conditions, effective July 17, 2019.
Policies, Procedures and Compensation Plan - U.S.
This attachment is a final version of the new Policies, Procedures and Compensation Plan, effective July 17, 2019.
Distributor Agreement - Canada
This attachment is a final version of the new Distributor Agreement, effective July 17, 2019.
Preferred Customer Terms & Conditions - Canada
This attachment is a final version of the new Preferred Customer Terms & Conditions, effective July 17, 2019.
Policies, Procedures and Compensation Plan - Canada
This attachment is a final version of the new Policies, Procedures and Compensation Plan, effective July 17, 2019.
Acuerdo de Distribuidor - U.S.
Términos y Condiciones para los Clientes Preferidos - U.S.
Politicas, Procedimientos y Plan de Compensacion - U.S.
Modifications apportées à l'Accord de distribution
Modifications apportées aux Termes et conditions du client privilégié
Accord de Distribution - Canada
Ce document est une version finale de l'accord de distribution, être efficace le 17 juillet 2019.
Termes et Conditions de Client Privilégié - Canada
Ce document est une version finale des termes et conditions de client privilégié, être efficace le 17 juillet 2019.
Politiques, Procédures et Plan de Compensation - Canada
Ce document est une version finale des nouveaux politiques, procédures et plan de compensation, être efficace le 17 juillet 2019.
About AdvoCare
The Power of the Products
At AdvoCare, We Build Champions®. Backed by the most credible scientific research and internationally recognized Scientific and Medical Advisory Board, AdvoCare offers premium nutritional, weight-management and sports-performance products. AdvoCare is a family-owned company founded in 1993 and is headquartered in Plano, Texas. For more information about AdvoCare, visit advocare.com. Connect with AdvoCare on Facebook, Twitter and Instagram for latest news and product updates. Visit the Renew by AdvoCare blog for inspirational content featuring fitness and wellness tips, motivation, testimonials, recipes and more.
AdvoCare in the News
AdvoCare 24-Day Jumpstart makes the list of tips on how to get tracking for your New Year's resolutions. (Global Regina)
Nutrition and a healthy lifestyle give the players the fuel to succeed over the course of an often grueling eight-month season. But what does their daily intake look like? (FC Dallas)
AdvoCare enters the Canadian market with several distinct products lines backed by credible science and relied upon by various well-known, professional athletes. (Ottawa Life)
Partnerships: Ensuring Consumer Protection
AdvoCare adheres to the highest ethical business standards and complies with federal and state laws and regulations in each and every aspect of our company. We make every effort to ensure and protect the livelihood of consumers through actively supporting and engaging with accredited organizations such as:
Direct Selling Association (DSA)
The DSA holds member companies accountable to policies that protect independent salespeople and consumers, prohibiting statements that mislead consumers and setting guidelines for earnings representations, product claims, sales and marketing tactics, etc.
Council for Responsible Nutrition (CRN)
In addition to complying with all federal and state regulations as set forth by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC), CRN member companies engage in self-regulatory practices, fostering consumer confidence in the quality of products and the truthfulness of advertising.
Informed-Choice
AdvoCare has formed a strategic alliance with Informed-Choice to certify the products that carry the Informed-Choice logo are banned substance free, adding a layer of confidence for athletes to make informed choices about the products they consume.
American Nutrition Association (ANA)
The ANA promotes optimal health through educating both laypeople and professionals about the health benefits of nutrition and wellness.
Contact Us
AdvoCare is committed to upholding the highest standard of integrity and transparency. If you have additional questions or concerns, please contact AdvoCare Customer Service by phone at 1-800-542-4800 or by email at customerservice@advocare.com.