AdvoCare® Increases Engagement and Support for Professional Tennis
AdvoCare commits to sponsor two tennis tournaments and signs two tennis players to Endorser roster
AdvoCare International, L.P. (AdvoCare) strengthens its presence in the realm of professional tennis by increasing its involvement in and sponsorship of the sport and its athletes. The news comes as AdvoCare signs on two new tennis players to their roster of athlete product endorsers – Catherine ‘Cici’ Bellis and Ernesto Escobedo – in addition to their continued sponsorship of the Miami Open presented by Itaú and the WTA Premier Event in Northern California (formerly known as the Bank of the West Classic).
“The tennis community is an affluent, active group of individuals from fans to players alike,” says Joshua Watts, AdvoCare Director of Sponsorships. “Taking a look at the broad spectrum of tennis athletes, their typical fitness and diet regimens are one of the best examples in sports. We welcome the opportunity to better connect with them, strengthen our engagement in tennis and further diversify our portfolio of endorsers.”
18-year-old San Francisco native Cici Bellis is ranked World No. 56 and is the youngest player in the World Top 70. She won the 2017 Hawaii Tennis Open and was a semifinalist of the 2017 Bank of the West Classic. After her breakthrough season, Bellis was awarded the 2017 Newcomer of the Year award by the WTA. Bellis says she uses AdvoCare products such as Spark, Rehydrate, and VO2 prime bars to help her optimize her training and performance.
Hailing from Los Angeles California, 21-year-old Ernesto Escobedo has been playing tennis since the age of 4 and is currently ranked World No. 117. Escobedo has won two ATP Challenger events, including the 2016 ATP World Tour Challenger in Monterrey, Mexico, and the 2016 Kentucky Bank Tennis Championship in Lexington, Kentucky. Escobedo reports that AdvoCare products like Spark, Rehydrate, and Post Workout Recovery help him handle the tolls on his body.
“We are excited to welcome Cici and Ernesto into our product endorser family,” says Watts. “AdvoCare Product Endorsers are representatives of the brand who show integrity and respect, both in and out of sport. The athletes that represent AdvoCare choose our products because they see the positive impact that they have on their training and performance.”
In addition to signing on two new tennis endorsers, AdvoCare will continue its sponsorship of both the Miami Open presented by Itaú and the WTA Premier Event in Northern California. As the Official Sports Nutrition Partner, AdvoCare entered its inaugural sponsorship of each event in 2016 as part of a multi-year agreement. AdvoCare offers complimentary products from their Performance Elite product line for each athlete in the locker rooms at each event.
About AdvoCare International, L.P.
At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the most credible scientific research and internationally recognized Scientific and Medical Advisory Board, AdvoCare offers premium nutritional, weight-management and sports-performance products. In addition, AdvoCare empowers Independent Distributors with an industry-leading business opportunity and world-class training and business tools. AdvoCare is a family-owned company founded in 1993 and is headquartered in Plano, Texas. For more information about AdvoCare visit advocare.com. Connect with AdvoCare on Facebook, Twitter and Instagram for latest news and product updates. Visit the Renew by AdvoCare blog for inspirational content featuring fitness and wellness tips, motivation, testimonials, recipes and more.
About the Miami Open presented by Itaú
The 2018 Miami Open will be played March 19-April 1 at the Crandon Park Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
About the WTA Premier Event in Northern California
WTA Premier Event in Northern California (formerly known as the Bank of the West Classic) is the longest-running women-only professional tennis tournament in the world and is the first stop of the US Open Series. Owned and operated by IMG, the WTA Premier event features a 28-player singles draw and a 16-team doubles draw with total prize money of $776,000. Held on Stanford University’s campus at Taube Family Tennis Stadium since 1997, former champions include Billie Jean King, Chris Evert, Martina Navratilova, Andrea Jaeger, Monica Seles, Martina Hingis, Lindsay Davenport, Serena Williams, Venus Williams and Kim Clijsters.